Go-To-Market Strategy

Path Forward helps Kiwi businesses navigate critical growth, funding, and strategic transitions with expert guidance and hands-on support. From planning successful exits to securing government co-investment, refining go-to-market strategies, and implementing OKRs, I work alongside you to achieve clarity, efficiency, and measurable results.

With a focus on strategy, execution, and innovation, I can help simplify complex challenges—maximising business value for exit, unlocking funding opportunities, accelerating market entry, and driving organisational alignment. By aligning vision with action, I help businesses scale, secure investment, and maximise long-term success.

Explore how Path Forward can support your business growth and transformation. Let’s turn your bold ideas into tangible outcomes.

Path Forward: Unlock Your Potential. Expert coaching for businesses & individuals. Revolutionize strategies, maximize growth. Tailored solutions for extraordinary results. Take the first step!

About

Paul Burke
Strategy Execution Coach

Hi, I’m Paul Burke, a strategy execution coach and founder of Path Forward. I’ve dedicated my career to guiding high-growth Kiwi businesses in the tech and services sectors to achieve international success.

I specialise in transforming strategic plans into actionable, results-driven initiatives. My approach is centred on placing the customer at the core and leveraging the power of engaged cultures. This ensures businesses stay focused, accountable, and agile. By combining strategic alignment with innovative execution techniques, I help organisations not only plan effectively but also excel in execution.

The key to success is not just having a great strategy, but also executing it effectively. I work closely with leaders to foster visionary thinking, increase alignment and engagement, and achieve powerful results. Let's collaborate to turn your vision into impactful results and drive your business forward.

Services

  • Invest today in planning to extract maximum value from the sale of your business.

    EXIT STRATEGY AND IMPLEMENTATION

    Prepare your business for a successful transition with the Exit Strategy & Implementation service. I offer hands-on support to not only plan but also execute your exit strategy, maximising value and ensuring a seamless handover.

    With extensive experience in marketing, sales, culture, exporting, manufacturing, and strategy, I work alongside you to enhance your business's appeal and readiness for sale. Together, we'll implement deliberate changes that position your company for a successful and intentional exit.

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  • Expert guidance in securing government co-investment to accelerate innovation and growth. Ideal for businesses navigating complex funding landscapes, ensuring strategic alignment, and maximising funding success without adding internal resource burden

    FUTURE-FOCUSED FUNDING

    Future-Focused Funding helps businesses secure government co-investment to drive innovation, growth, and commercialisation. Ideal for companies navigating complex funding landscapes, I streamline the application process, craft compelling business cases, and ensure strategic alignment with funder priorities.

    By working alongside your team, I simplify funding applications, enhance stakeholder coordination, and unlock financial support that accelerates R&D, market expansion, and long-term success. Experience increased funding success, time efficiency, stronger business cases, and a clearer strategic direction with expert guidance.

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  • Designed to guide companies through the complexities of entering new markets or expanding existing ones, this service focuses on market readiness, product-market fit, and strategic customer acquisition.

    GO-TO-MARKET STRATEGY

    Designed to guide companies through the complexities of entering new markets or expanding existing ones, this service focuses on market readiness, product-market fit, and strategic customer acquisition.

    By integrating OKR frameworks, we ensure clear objectives and measurable results for your market strategies. Ideal for scale-ups, organisations needing dedicated resources, and newcomers to market strategy, we solve challenges related to market entry uncertainty, target market understanding, and resource allocation.

    With in-depth market research, customised strategy formulation, and a detailed execution roadmap, our data-driven and collaborative approach delivers speed to market, optimised resources, and sustainable growth.

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  • OKR Cycle Coaching service guides you through the entire lifecycle of OKRs, from drafting initial objectives to refining processes for better outcomes.

    O.K.R. CYCLE COACHING

    OKR Cycle Coaching service guides you through the entire lifecycle of OKRs, from drafting initial objectives to refining processes for better outcomes. Ideal for organisations new to OKRs, teams seeking improved alignment, and leaders aiming to enhance accountability, this service solves issues by setting clear objectives, maintaining momentum, and evaluating OKR effectiveness. Through interactive workshops and ongoing coaching, we ensure successful OKR integration, fostering strategic alignment, increased transparency, and improved outcomes.

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  • The barrier standing between you and the life you are capable of living is a lack of consistent execution. Effective execution will set you free. It is the path to accomplish the things you desire.

    - The 12 Week Year

  • Vision without execution is hallucination.

    - Thomas Edison

  • We are what we repeatedly do. Excellence then is not an act, but a habit.

    - Aristotle

  • The best way to predict the future is to create it.

    - Peter Drucker

Contact

Let’s talk today about executing your strategy and making your vision a reality.